How Shake Craft Co. Was Born

Shake Craft Co. was founded in September 2023 by Mitch, who saw a unique opportunity to revolutionize the way people access their protein. Inspired by the convenience of meal delivery services like HelloFresh, Mitch had the idea of bringing protein powder sachets directly to people’s doors—providing a simple, hassle-free way for busy individuals to stay on top of their fitness goals.

Recognizing a gap in the market for portable, premium protein, Mitch didn’t waste any time. He jumped straight into developing delicious, high-quality flavors and designing the perfect delivery system. His vision was clear: make protein more accessible and convenient without compromising on quality.

Soon after, Harrison came on board, bringing his expertise and fresh perspective to the team. Together, they fine-tuned Shake Craft Co.’s offerings and began building a brand that would not only deliver protein, but also inspire a community of fitness enthusiasts and health-conscious individuals. What started as an idea in Mitch’s mind quickly grew into a business that’s all about helping people reach their goals—one shake at a time.